Free resource
The Maintenance Plan Menu
Use this tiered menu to offer maintenance and support after any project, converting one-off builds into ongoing monthly income.
TL;DR
Anything you build needs upkeep, and that upkeep is a recurring revenue stream most builders leave on the table. This menu gives you ready-made maintenance and support tiers, from light monitoring to full managed support, that you can attach to the end of any project. It shows what belongs in each tier, how to price them, and how to present the menu so the client picks the level that fits. The result is that finished projects stop being dead ends and start becoming monthly income.
Every build you ship needs care afterward: monitoring, updates, fixes, and improvements. That care is worth paying for, and offering it as a clear menu turns the natural end of a project into the start of a recurring relationship. Most builders skip this and watch good clients drift away with the finished work. This menu makes the ongoing offer obvious.
The tiers
- Light: monitoring and a defined amount of small fixes, for clients who mostly need peace of mind.
- Standard: monitoring, fixes, and a set of monthly improvements or small changes.
- Full: proactive management, priority support, and ongoing development against a roadmap.
What to define in each tier
- 1Scope: exactly what is covered so the tier stays profitable and clear.
- 2Response expectation: how fast you react, which is much of what they are buying.
- 3Volume limits: a boundary on requests so the plan does not become open-ended.
- 4Price: a flat monthly figure that reflects the value and the access.
Anchor with three tiers
A single maintenance option is a yes-or-no decision. Three tiers turn it into a which-one decision, which converts far better. Most clients choose the middle, so design that tier to be the one you most want to sell.How to present the menu
- Introduce it at offboarding, when the value of protecting the work is clearest.
- Frame it around risk and continuity, not just fixes.
- Recommend the tier that fits their situation rather than leaving them to guess.
A simple maintenance menu is one of the easiest ways to add predictable monthly income. The Claude Code Profit Room is where builders turn tactics like these into signed clients and recurring revenue: members share exactly what is working this week, get their offers and messages rebuilt in public, and stop guessing alone. Take the free Profit Quiz to find the single move that will grow your income the most right now.
Frequently asked questions
How do I price maintenance tiers?
Price each tier on the value and the access it provides, not just the expected hours. Light tiers sell peace of mind, full tiers sell proactive management and priority response. A flat monthly figure per tier keeps it simple, and the middle tier should be designed as the one you most want clients to choose.
When should I offer a maintenance plan?
At offboarding, when the client can most clearly see the value of protecting the work you just delivered. Introducing it then frames maintenance as continuity rather than an upsell. Waiting until something breaks means you are selling under pressure, which is worse for both the price and the relationship.
Why offer three tiers instead of one?
Because one option is a yes-or-no decision while three turn it into a which-one decision, which converts far better. Tiers also let clients self-select by budget and need, and most gravitate to the middle, so you can design that tier deliberately as the offer you most want to sell.
What if the client says they will just call me when something breaks?
Explain what that actually costs them: no monitoring, slower response, and unpredictable bills when something goes wrong at a bad time. A maintenance plan trades that risk for predictable coverage. Some clients still prefer break-fix, and that is fine, but many choose a plan once the real trade-off is clear.
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