Glossary

The builder's selling glossary

Plain-English definitions of the build and sales terms that come up as you turn Claude Code skill into revenue.

Claude Code

Anthropic's agentic coding tool that lets you build real software by describing what you want in plain language.

MCP (Model Context Protocol)

An open standard that lets AI tools like Claude Code connect to your data, apps, and services in a consistent way.

Agent

An AI system that can take a goal, plan steps, use tools, and act on its own to get the job done.

Vibe coding

Building software by describing what you want to an AI and steering it, rather than writing every line by hand.

Offer

The specific promise you make to a buyer: what they get, who it is for, and what problem it solves.

Irresistible offer

An offer so clearly worth more than its price that the right buyer feels foolish saying no.

Value-based pricing

Setting your price by the value the result creates for the buyer, not by the hours you spent.

Cold outreach

Reaching out to people who do not know you yet, with a relevant and specific message that earns a reply.

Warm outreach

Reaching out to people who already know you, such as past contacts, your network, or people who engage with your work.

Lead magnet

A free, useful resource you give away in exchange for a way to keep talking to someone, such as their email.

Niche

The specific group of people you focus on serving, defined tightly enough that your message feels made for them.

Positioning

How you frame what you do so the right buyer instantly understands why you are the obvious choice for them.

MRR (monthly recurring revenue)

The predictable revenue a business earns each month from subscriptions or ongoing services.

Productized service

A service packaged like a product, with a fixed scope, clear outcome, and set price, so it is easy to buy and deliver.

Close rate

The share of your sales conversations that turn into paying customers.

Jarvis

An AI operations dashboard you build for yourself that watches your business and helps you run it from one place.